The Marketing Mix - The Four P's

Objective:

To develop an understanding of the components of the marketing mix their application to the marketing plan.

Overview:

This activity is designed for working with an individual or group on a one to one basis.

Activity:

Instructions

1. Invite the entrepreneurs / small business owner to consider how they will deliver each element of the marketing mix. Using the diagram and examples below for clarification:

'Marketing Mix' - BBC BiteSize

(Source: Kotler/Armstrong/Wong - Principles of Marketing)

2. Ask the entrepreneur/learner to describe how their choice of delivery of each element of the marketing mix meets their customers' needs effectively.

Skill Development:

The process of deciding and explaining an organisation’s marketing mix requires both analytical and reasoning skills.

Resources:

• Pens
• Paper
• Workbook