Objective:
- Develop a strategy for accessing the key resources and capabilities needed to launch the business idea.
- Understand the different techniques required for identifying and accessing the key resources and capabilities required to launch or run a small business.
Resources And Capabilities:
Looking Inward:
- An internal analysis of your start-up
- Paired with an analysis of the external environment (and market research), gives a holistic picture of your situation and potential.
- Enables an entrepreneur to asses what the start-up has and what it can do with what it has.
- It can be thought of as a realistic look at the strengths and weaknesses.
- Using this analysis, it is possible to determine how to fill any gaps in resources and capabilities.
Activity:
1. The session starts with slides which instruct the learner on the learning outcomes of the session and the core knowledge required
- Slide 2 Learning Objectives
- Side 3 – Resources And Capabilities: Looking Inward
- Slide 4 - Resources: What Do You Have?
- Slide 5- Capabilities and focusing on your strengths
- Slide 6 - The value of your network
- Slide 7 - Dealing with operational and resources constraints
2. Class/group Discussion on resourcing
- Slide 8 Discussion
Questions 3. Introduction to case study
- Slide 9-11 - Case Study: Franco Florenzi
4. Play the case study video
5. Class/group Discussion on resourcing used in Video
- Slide 13
Session Material:
Skill Development:
Key Takeaways
- Social capital is an important resource when starting a business
- A business which sells online needs different resources and capabilities.
- Is youth an advantage in starting a online business?
Resources:
Post-its or similar sticky pads /Pens