Objectives:
- Critically evaluate the life cycle stages of a small entrepreneurial business and the different skills and resources required.
- Understand the role of enterprise in the commercial sector.
Overview:
- Five Stage Of Business Growth
- Discussion Questions
- Small Business Finance: Early stages
- Relating Start-Up dynamics and finance
- Case Study: PCA Predict
Activity:
This session uses a case study to explain core elements of business creation and growth, especially when the founder is still a core part of the management team. To understand this we use two frameworks, the first is the 9 stages of venture creation and the second is Kirchkoff’s growth-innovation matrix. This provides opportunities with the aid of video to discus and explore the two frameworks based on a real business.
1. The session starts with slides which instruct the learner on the learning outcomes of the session and the core knowledge required
- Slides 3 – 9 Stage Of Business Growth
2. Class/group Discussion on Business model Classification
- Slide 14 - Discussion Questions
3. Introduction to case study
- Slide 18,19,20 - Case Study: PCA Predict
4. Play the case study video
- Slide 21
- Video available: https://youtu.be/NF9FkyFo1Fc?list=PL6xnsfszNhDh2olMSgK3UD7IKfICkRlD7 (Video length=23:08)
Session Material:
Slides Link: https://www.dropbox.com/s/n3dr1gpe3lku509/Start%20Ups%20-%20PCA%20Predict%20Slides.pptx?dl=0
Video Link: https://youtu.be/NF9FkyFo1Fc?list=PL6xnsfszNhDh2olMSgK3UD7IKfICkRlD7
Company Profile Link: https://www.dropbox.com/s/o7cl0fsqmrewzwc/Start%20Ups%20-%20PCA%20Predict%20Profile.docx?dl=0
This session is designed to fit into a 60 minute session.
Skill Development
Key Takeaways
- Understanding the stages of enterprise creation
- How do businesses made difficult decisions
- Sources of finance for businesses.
As a facilitator, it is important that you allow them to explore various businesses and find the learning within that. This can involve team work with members sharing different view point which require support in developing.
Resources:
Post-its or similar sticky pads and Pens
References:
Bridge, S. & O’Neill, K. (2013) Understanding Enterprise: Entrepreneurship and Small Business, Palgrave Macmillan: Basingstoke.
Kirchhoff, B. (1994) Entrepreneurship and Dynamic Capitalism: The Economics of Business Firm Foundation, Prager: Westport, CT.
Bozward, D. & Rogers-Draycott, M.C. (2017) Developing a Staged Competency Based Approach to Enterprise Creation. In: 10th International Conference for Entrepreneurship, Innovation, and Regional Development, 31st August - 1st September, Thessaloniki, Greece.