Objective(s) or key message:
This course teaches some of the generic and transferable skills required to become an ‘entrepreneur’ in the broadest sense. The course raises the student's awareness of the legal, business, managerial, creative, analytical and interpersonal skills relevant to setting up and running a new venture, or building an entrepreneurial opportunity within an organisation. The primary focus is on the development of an opportunity evaluation for a venture exploiting a novel idea or technology.
Introduction :
This introduction to entrepreneurship course provides an online enabled curriculum for students to explore entrepreneurship and innovation as a subject of study and as a practice. The course relies on multiple teaching methods including short lecture video presentations, interviews with individuals with a variety of venture experiences, and other audio-visual content and reading materials. As an online course, there are no physical lectures, while students will be engaged in a face-to-face group project with a component of making a creative presentation. Students are encouraged to participate and benefit from extra-curricular activities.
Activity:
- This course introduces students to the theory and practice of entrepreneurship. It focuses specifically on how and why some innovations are successfully commercialised, with particular emphasis on the role of the innovator-entrepreneur, with specific reference to science-driven innovation, which may be relevant to your programmes of study.
- Student Learning Experience
This course utilises multiple learning modes, including independent reading, primary research, video lectures, group discussion, case studies, and exposure to practice. - Syllabus
1. Entrepreneurial motivation
2. Entrepreneurial characteristics
3. Contexts of entrepreneurial activity including social entrepreneurship
4. Opportunity discovery
5. Opportunity evaluation
6. Acquiring resources
7. Business models
8. Entrepreneurial growth and strategies
9. Entrepreneurial leadership, identities
10. Exits and outcomes
Impact:
Anonymous PhD student feedback “I really like including such types of modules as I'm always interested to turn the research project into business”.
Learner outcomes :
On completion of this course, the student will be able to:
- Recognise and critically assess an opportunity in a market (and/or social) space relevant to their programme of study
- Critically analyse and consider different business situations where innovative and entrepreneurial opportunities are present or possible
- Research a business start-up opportunity and marketplace to evaluate the attractiveness and/or feasibility of an opportunity
- Communicate and demonstrate interpersonal skills
Understand and apply the course concepts in the contexts of innovation, and venture creation and development