Bath Spa University: Creative Media Practice

This example features in 'Bath Spa University Careers - Embedding Enterprise and Employability in the Curriculum' - Download the full document HERE.

Introduction:

The course’s final year is industry focused and based on students work at the supported professional practice centre Artswork Media - a digital media incubation and training business owned by the University which is currently based at the Paintworks business park in Bristol. This facility is staffed by University appointed practitioners and selected mentors working as freelancers.

Activity:

Within the Year 3 project modules students participate in live briefs, often as part of a team, for a range of clients, and work with industry mentors and the University careers service to plan their futures – be it progression to further study or seeking opportunities in the workplace.

Students are also encouraged and supported in undertaking paid freelance work as part of their final year and have a thorough understanding of the opportunities associated with freelance work and the process of establishing your own business.

Impact:

What the external examiner says:

‘The course embeds employability superbly through the Artswork initiative. This is a sector leading initiative which, to the credit of the University and the course team, has had significant investment. The breadth and scope of the work produced is super and professionally valuable.’ - Creative Media Practice External Examiner’s comments, 2012

Learner outcomes:

What students say:

‘Overall my experience at Artswork has given me more, I believe, than almost any other degree can offer. Every project, essay or meeting has been conducted in a professional, real life office environment. We dealt with real people who wanted a real product, some were even willing to pay for the privilege. At the end of such an action acked year I feel that as a group we went into Artswork Media as students but we are walking away from the office as young professionals.’ - Ed Whicher, Creative Media Practice graduate 2012

‘The third year of Creative Media Practice is amazing. We get to work with real clients and prepare ourselves for the professional world of work. It provides us with extremely valuable experience.’ - Creative Media Practice student, National Student Survey 2013

References:

Author / Attribution

This guide was produced by David Jarman (Bath Spa University).